Your analyses in Exercises 11.23 through 11.26 point to two restaurants, McDonald’s and Starbucks, as unusual in several respects. How influential are these restaurants? The following four exercises provide answers.
Restaurant | Market share | Franchises | Company | Sales | Burger |
---|---|---|---|---|---|
McDonald’s | 22.69 | 12,477 | 1550 | 32.4 | 1 |
Subway | 7.71 | 23,850 | 0 | 10.6 | 0 |
Starbucks | 6.76 | 4424 | 6707 | 7.6 | 0 |
Wendy’s | 5.48 | 5182 | 1394 | 8.3 | 1 |
Burger King | 5.48 | 6380 | 873 | 8.6 | 1 |
Taco Bell | 4.78 | 4389 | 1245 | 6.9 | 0 |
Dunkin’ Donuts | 4.02 | 6746 | 26 | 6.0 | 0 |
Pizza Hut | 3.63 | 7083 | 459 | 5.4 | 0 |
Chik-fil-A | 2.93 | 1461 | 76 | 3.6 | 0 |
KFC | 2.87 | 4275 | 780 | 4.7 | 0 |
Panera Bread | 2.49 | 791 | 662 | 3.1 | 0 |
Sonic | 2.42 | 3117 | 455 | 3.6 | 1 |
Domino’s | 2.23 | 4479 | 450 | 3.3 | 0 |
Jack in the Box | 1.98 | 1250 | 956 | 2.9 | 1 |
Arby’s | 1.91 | 2505 | 1144 | 3.0 | 0 |
Chipotle | 1.72 | 0 | 1084 | 1.8 | 0 |
11.28
Rerun Exercise 11.24 without the data for McDonald’s and Starbucks. Compare your results with what you obtained in that exercise.
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