Exercises 11.89 through 11.92 use the PPROMO data set shown in Table 11.7.
11.92 Can we generalize the results?
The subjects in this experiment were college students at a large Midwest university who were enrolled in an introductory management course. They received the information about the promotions during a 10-week period during their course. Do you think that these facts about the data would influence how you would interpret and generalize the results? Write a summary of your ideas regarding this issue.
ppromo