14.56 Internet banking.

A study in Finland looked at consumer perceptions of Internet banking (IB).¹² Data were collected via personal, structured interviews as part of a nationwide consumer study. The sample included 300 active users of IB, between 15 and 74 years old. Based on the survey, users were broken down into three groups based on their familiarity with the Internet. For this exercise, we consider the consumer’s perception of status or image in the eyes of other consumers. Standardized scores were used for analysis.