14.57 The multiple-play strategy.
Multiple play is a bundling strategy in which multiple services are provided over a single network. A common triple-play service these days is Internet, television, and telephone. The market for this service has become a key battleground among telecommunication, cable, and broadband service providers. A recent study compared the pricing (in dollars) among triple-play providers using DSL, cable, or fiber platforms.13 The following table summarizes the results from 47 providers.
754
Group | |||
DSL | 19 | 104.49 | 26.09 |
Cable | 20 | 119.98 | 40.39 |
Fiber | 8 | 83.87 | 31.78 |
14.57
(a) The pricing among triple-play providers does seem different. Cable has the highest prices followed by DSL. Fiber has the cheapest prices for tripleplay. (b) Yes, the largest is less than twice the smallest ; . (c) . There are significant differences in triple-play pricing among the difference provider platforms.