14.68 Word-of-mouth communications, continued.
Another variable measured in the experiment described in the previous exercise was the likability of the friend describing her car. Higher values of this score indicate a better opinion. Here is part of the ANOVA table for these data:
Source | Degrees of freedom |
Sum of squares |
Mean square |
|
Groups | 9.20 | |||
Error | 0.93 | |||
Total | 256 |