Question 15.35

15.35 Describing the effects.

Refer to Exercise 15.33. The -values for all main and two-factor interactions are significant at the 0.05 level. Using the table, find the marginal means and use them to describe these effects.

15.35

A favorable process seems to have the greatest impact on satisfaction, followed by a favorable outcome. Humor doesn’t seem to add much to satisfaction. For humor and process, humor added to satisfaction when the process was favorable but hurt satisfaction when the process was unfavorable. For humor and outcome, humor helped regardless of whether the outcome was favorable or not. For process and outcome, a favorable process had a bigger impact than a favorable outcome on raising the satisfaction and of course the combination of the two was the highest overall satisfaction.