17.33 Know your customers.
To devise effective marketing strategies, it is helpful to know the characteristics of your customers. A study compared demographic characteristics of people who use the Internet for travel arrangements and of people who do not.12 Of 1132 Internet users, 643 had completed college. Among the 852 nonusers, 349 had completed college. Model the log odds of using the Internet to make travel arrangements with an indicator variable for having completed college as the explanatory variable. Summarize your findings.
17.33
. , . The odds ratio estimate is 1.8952; that is, those who have completed college are 1.8952 times more likely to use the Internet for travel arrangements than those who have not completed college.