For Exercises 17.1 and 17.2, see pages 17-3 to 17-4; for 17.3 and 17.4, see page 17-5; for 17.5 to 17.7, see page 17-8; for 17.8 to 17.10, see page 17-11; and for 17.11 to 17.13, see page 17-14.

Question 17.5

17.5 Fitted model for energy drink commercials.

Refer to Exercise 17.1 and 17.3. Find the estimates and and give the fitted logistic model. What is the estimated odds ratio for a male to choose Commercial versus a female to choose Commercial ?

17.5

The odds ratio is 1.227.