For Exercises 2.1 and 2.2, pages 64–65; for 2.3 and 2.4, see page 65; for 2.5 and 2.6, pages 66–67; and for 2.7, see page 68.
2.14 Marketing in Canada
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Many consumer items are marketed to particular age groups in a population. To plan such marketing strategies, it is helpful to know the demographic profile for different areas. Statistics Canada provides a great deal of demographic data organized in different ways.5