3.115 Experiments and surveys for business.
Write a short report describing the differences and similarities between experiments and surveys that would be used in business. Include a discussion of the advantages and disadvantages of each.
3.115
Experiments are more difficult to conduct because they impose treatments, and they control lurking variables but may lack realism. Observational studies are usually easier to perform but do not control lurking variables and may have biases depending on what is studied; they also cannot show causation.