3.29 Popularity of news personalities can affect market share.
A Gallup Poll conducted telephone interviews with 1001 U.S. adults aged 18. One of the questions asked whether the respondents had a favorable or an unfavorable opinion of 17 news personalities. Diane Sawyer received the highest rating, with 80% of the respondents giving her a favorable rating.18
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(a) The population is all U.S. adults aged 18. The sample size is 1001. (b) Including all the respondents gives a better perspective of the popularity or reputation of the person. Excluding the respondents who have never heard of them or had no opinion gives a better perspective of what we might call their “likeability” (either in terms of their persona or the quality of their news reports).