3.48 Does child care help recruit employees?

Will providing child care for employees make a company more attractive to women? You are designing an experiment to answer this question. You prepare recruiting material for two fictitious companies, both in similar businesses in the same location. Company A’s brochure does not mention child care. There are two versions of Company B’s brochure. One is identical to Company A’s brochure. The other is also the same, but a description of the company’s onsite child care facility is included. Your subjects are 40 women who are college seniors seeking employment. Each subject will read recruiting material for Company A and one of the versions of the recruiting material for Company B. You will give each version of Company B’s brochure to half the women. After reading the material for both companies, each subject chooses the one she would prefer to work for. You expect that a higher percent of those who read the description that includes child care will choose Company B.