For Exercises 3.1 to 3.4, see page 124; for 3.5, see page 126; for 3.6, see page 126; and for 3.7 and 3.8, see page 127.
Question 3.6
3.6 Are Millennials loyal customers?
A website claims that Millennial generation consumers are very loyal to the brands that they prefer. What additional information do you need to evaluate this claim?