3.94 Online behavioral advertising.
The Federal Trade Commission Staff Report “Self-Regulatory Principles for Online Behavioral Advertising” defines behavioral advertising as “the tracking of a consumer’s online activities over time—including the searches the consumer has conducted, the webpages visited and the content viewed—to deliver advertising targeted to the individual consumer’s interests.” The report suggests four governing concepts for online behavioral advertising:
Write a report discussing your opinions concerning online behavioral advertising and the four governing concepts. Pay particular attention to issues related to the ethical collection and use of statistical data.