3.97 Price promotions and consumer behavior.
A researcher is studying the effect of price promotions on consumer behavior. Subjects are asked to choose between purchasing a single case of a soft drink for $4.00 or three cases of the same soft drink for $10.00. Is this study an experiment? Why? What are the explanatory and response variables?
3.97
This is not an experiment because there is no treatment imposed. The explanatory variable is different price promotions. The response variable is the subject's preference.