7.109 Can snobby salespeople boost retail sales?
Researchers asked 180 women to read a hypothetical shopping experience where they entered a luxury store (for example, Louis Vuitton, Gucci, Burberry) and ask a salesperson for directions to the items they seek. For half the women, the salesperson was condescending while doing this. The other half were directed in a neutral manner. After reading the experience, participants were asked various questions, including what price they were willing to pay (in dollars) for a particular product from the brand.37 Here is a summary of the results.
| Chain | |||
|---|---|---|---|
| Condescending | 90 | 4.44 | 3.98 |
| Neutral | 90 | 3.95 | 2.88 |
Were the participants who were treated rudely willing to pay more for the product? Analyze the data, and write a report summarizing your work. Be sure to include details regarding the statistical methods you used, your assumptions, and your conclusions.
7.109
. There is no significant evidence that those treated rudely were willing to pay more. This is a two-sample one-sided significance test; we assumed the data were randomly selected and that the data contain no outliers.