7.111 More on snobby salespeople.
Refer to Exercise 7.109. Researchers also asked a different 180 women to read the same hypothetical shopping experience but now they entered a mass market (e.g., Gap, American Eagle, H&M). Here are those results (in dollars) for the two conditions.
| Chain | |||
|---|---|---|---|
| Condescending | 90 | 2.90 | 3.28 |
| Neutral | 90 | 2.98 | 3.24 |
Were the participants who were treated rudely willing to pay more for the product? Analyze the data, and write a report summarizing your work. Be sure to include details regarding the statistical methods you used, your assumptions, and your conclusions. Also compare these results with the ones from Exercise 7.109.
7.111
. There is no significant evidence that those treated rudely were willing to pay more. This is a two-sample one-sided significance test; we assumed the data were randomly selected and that the data contain no outliers. We found similar results here as in Exercise 7.109, where condescending did not boost sales.