For Exercises 8.1 and 8.2, see page 419; for 8.3 and 8.4, see page 421; for 8.5 to 8.7, see page 423; for 8.8 to 8.11, see pages 425–426; for 8.12, see page 426; for 8.13 and 8.14, see page 429; and for 8.15 and 8.16, see page 431.
8.13 Is there interest in a new product?
One of your employees has suggested that your company develop a new product. You decide to take a random sample of your customers and ask whether or not there is interest in the new product. The response is on a 1 to 5 scale, with 1 indicating “definitely would not purchase”; 2, “probably would not purchase”; 3, “not sure”; 4, “probably would purchase”; and 5, “definitely would purchase.” For an initial analysis, you will record the responses 1, 2, and 3 as No and 4 and 5 as Yes. What sample size would you use if you wanted the 95% margin of error to be 0.15 or less?
8.13
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