8.94 The future of gamification as a marketing tool.

Gamification is an interactive design that includes rewards such as points, payments, and gifts. A Pew survey of 1021 technology stakeholders and critics was conducted to predict the future of gamification. A report on the survey said that 42% of those surveyed thought that there would be no major increases in gamification by 2020. On the other hand, 53% said that they believed that there would be significant advances in the adoption and use of gamification by 2020.²³ Analyze these data using the methods that you learned in this chapter, and write a short report summarizing your work.