9.11 Social media in the supply chain.
Sample proportions from Example 9.1 and the two-way table in Example 9.2 (page 456) report the same information in different ways. We saw in Example 8.9 (pages 442–443) that the z statistic for the hypothesis of equal population proportions is z=4.87 with P<0.0004.
H0:p1=p2(z test)H0:no relation between company size and social media use(Χ2 test)
9.11
(a) χ2=23.74≈z2=23.72. (b) (z*)2=3.2912=1083=Χ2*. (c) The z test null hypothesis indicates that the proportions are equal or that small and large companies use social media equally; in other words, the size of the company doesn’t matter in determining social media use—i.e., there is no relation between company size and social media use, the null hypothesis for the Χ2 test.