9.21 Brands and sex-typed portraits: Audi.
Refer to the previous exercise. Another brand studied was Audi, one of the brands described as a highly masculine brand. Here are the data.
audi
| Portrait | ||
|---|---|---|
| Intensity | Female | Male |
| High | 15 | 217 |
| Low | 9 | 28 |
Analyze these data. Write a short summary of your results that includes appropriate numerical and graphical summaries. Give reasons for your selection of the summaries you use.
9.21
There is no association between intensity and portrait, There is an association between intensity and portrait. . The data provide evidence of an association between intensity and portrait. A huge percent, 91.08%, classified Audi as masculine, but additionally, a huge percent of those also classified it as high intensity, 88.57%. While of the 8.92% that classified Audi as feminine, only 62.5% of those saw it as high intensity; hence the association between portrait and intensity.