9.23 Compare the brands.
Refer to the previous three exercises. Compare the results that you found for the three brands. Be sure to indicate similarities and differences in the way that these brands are viewed.
9.23
Nivea is viewed as feminine but about equally likely to be high or low intensity. Audi is viewed masculine but, additionally, is primarily high intensity—especially so among those who also thought it was masculine. H&M, however, showed a unique characteristic with a higher percent viewing it as feminine but primarily of high intensity, while those who viewed it as masculine primarily viewed it of low intensity, a reversal of what we saw in the other group.