Rank Brand Value Change Revenue Advertising Industry 1 Apple 104.3 20 156.5 1100 Technology 2 Microsoft 56.7 4 77.8 2600 Technology 3 Coca-Cola 54.9 9 23.5 3342 Beverages 4 IBM 50.7 5 104.5 1339 Technology 5 Google 47.3 26 43.5 772 Technology 6 McDonald's 39.4 5 88.3 788 Restaurants 7 General Electric 34.2 2 132.1 . Diversified 8 Intel 30.9 -4 53.3 2000 Technology 9 Samsung 29.5 53 181.0 4398 Technology 10 Louis Vuitton 28.4 16 9.4 4211 Luxury 11 BMW 27.9 6 77.6 . Automotive 12 Cisco 27.0 3 48.6 218 Technology 13 Oracle 26.9 4 37.2 85 Technology 14 Toyota 25.6 17 186.6 3970 Automotive 15 AT&T 24.2 0 126.4 2910 Telecom 16 Mercedes-Benz 23.5 8 90.9 . Automotive 17 Disney 23.1 21 22.0 2500 Leisure 18 Wal-Mart 21.7 7 299.5 2300 Retail 19 Budweiser 21.1 14 9.9 . Alcohol 20 Honda 21.1 1 115.2 3048 Automotive 21 SAP 19.6 28 20.3 . Technology 22 Verizon 19.3 0 115.8 2381 Telecom 23 Gillette 18.3 9 8.0 9300 Consumer Packaged Goods 24 NIKE 18.2 14 23.7 2745 Apparel 25 Pepsi 18.1 13 13.3 2200 Beverages 26 American Express 18.0 5 33.8 2890 Financial Services 27 Nescafe 17.7 2 10.7 . Beverages 28 L'OrŽal 16.9 16 10.6 8707 Consumer Packaged Goods 29 Marlboro 16.6 9 23.6 483 Tobacco 30 H&M 16.1 12 18.3 . Retail 31 Hewlett-Packard 15.3 -16 119.9 1000 Technology 32 HSBC 15.2 0 104.9 . Financial Services 33 Amazon.Com 14.7 44 60.6 2000 Technology 34 Visa 14.2 12 10.4 . Financial Services 35 Siemens 13.7 1 100.6 . Diversified 36 Facebook 13.7 4 5.1 67 Technology 37 ESPN 12.9 12 10.4 2500 Media 38 Gucci 12.1 1 4.7 . Luxury 39 Nestle 11.8 18 11.3 . Consumer Packaged Goods 40 Frito-Lay 11.6 6 11.1 2200 Consumer Packaged Goods 41 IKEA 11.5 5 35.5 . Retail 42 Danone 11.1 13 13.3 . Consumer Packaged Goods 43 Audi 10.9 1 55.2 . Automotive 44 Ford 10.6 34 130.0 4000 Automotive 45 Coach 10.5 1 5.1 103 Luxury 46 Fox 10.2 20 11.7 2200 Media 47 UPS 10.2 13 54.1 . Transportation 48 Home Depot 10.1 12 74.8 831 Retail 49 Accenture 9.7 10 30.4 . Business Services 50 Thomson Reuters 9.6 -10 7.2 . Media 51 Pampers 9.6 12 10.4 9300 Consumer Packaged Goods 52 Zara 9.4 11 13.5 . Retail 53 Herms 9.3 20 4.5 234 Luxury 54 J.P. Morgan 9.1 -30 43.1 . Financial Services 55 Kraft 9.1 -10 7.1 640 Consumer Packaged Goods 56 Wells Fargo 9.0 -14 91.2 578 Financial Services 57 Canon 8.7 -11 41.8 998 Technology 58 Kellogg's 8.7 -6 7.1 1120 Consumer Packaged Goods 59 Ebay 8.5 14 6.3 1100 Technology 60 Caterpillar 8.5 21 65.9 . Heavy Equipment 61 Adidas 8.4 23 14.5 . Apparel 62 Volkswagen 8.1 16 145.7 . Automotive 63 Ninendo 8.0 -39 7.6 . Technology 64 Colgate 7.9 7 3.9 1792 Consumer Packaged Goods 65 Bank of America 7.7 -9 83.3 1873 Financial Services 66 Shell 7.6 5 467.2 . Oil & Gas 67 Mastercard 7.4 8 7.4 775 Financial Services 68 Rolex 7.4 14 4.5 . Luxury 69 Red Bull 7.2 16 6.3 . Beverages 70 Prada 7.1 23 3.4 193 Luxury 71 Philips 7.1 14 31.9 1144 Diversified 72 Nokia 7.0 -55 38.8 . Technology 73 Lexus 7.0 1 18.7 3970 Automotive 74 Chanel 7.0 13 4.4 . Luxury 75 Heineken 7.0 7 6.0 . Alcohol 76 Starbucks 6.9 9 13.0 . Restaurants 77 Allianz 6.9 5 130.8 . Financial Services 78 Nissan 6.9 17 108.5 2749 Automotive 79 Goldman Sachs 6.8 -15 41.7 . Financial Services 80 Sony 6.6 -20 69.5 4260 Technology 81 Hyundai 6.5 21 49.7 1947 Automotive 82 Exxon Mobil 6.4 18 420.7 . Oil & Gas 83 John Deere 6.4 14 36.2 177 Heavy Equipment 84 Dell 6.4 -23 56.9 833 Technology 85 Boeing 6.4 12 81.7 . Aerospace 86 Ralph Lauren 6.4 28 6.4 217 Apparel 87 Chase 6.3 -9 56.8 . Financial Services 88 Lancome 6.2 13 4.0 8707 Consumer Packaged Goods 89 Santander 6.0 -2 57.3 855 Financial Services 90 Ericsson 5.9 -35 34.6 . Technology 91 FedEx 5.8 10 44.3 424 Transportation 92 Subway 5.7 17 18.1 . Restaurants 93 ING 5.7 8 118.7 722 Financial Services 94 Credit Suisse 5.7 -9 42.0 . Financial Services 95 Porsche 5.7 16 17.8 . Automotive 96 Heinz 5.6 2 4.4 314 Consumer Packaged Goods 97 AXA 5.6 10 149.3 . Financial Services 98 MTV 5.6 -7 3.1 1205 Media 99 Burberry 5.5 13 3.0 . Luxury 100 Estee Lauder 5.4 15 4.4 2798 Consumer Packaged Goods