Question 2.14

2.14 Marketing in Canada

Many consumer items are marketed to particular age groups in a population. To plan such marketing strategies, it is helpful to know the demographic profile for different areas. Statistics Canada provides a great deal of demographic data organized in different ways.5

  1. Make a scatterplot of the percent of the population over 65 versus the percent of the population under 15.
  2. Describe the form, direction, and strength of the relationship.