Chapter 3. test

Introduction

Cheryl E. Ball, Wayne State University, and Kristin L. Arola, Michigan Technological University

In this tutorial, you will explore how color, size, placement, shape, and content can all be used to create contrast.

Click the forward and backward arrows to navigate through the slides. You may also click the above outline button to skip to certain slides.

© 2018 Macmillan Learning

Contrast: Define

Contrast is the difference between elements that enables the combination of those elements to make one element stand out from another. Contrast can be determined by comparing elements in a text. Color, size, placement, shape, and content can all be used to create contrast in a text.

Here you see contrasting size and color—a large circle against a small one and black against white.

Contrast: Define

Here you see contrast in color, shape, and size.

Contrast: Define

Credit: sdominick/Getty Images

Contrast can exist not only in color, shape, and size, but also in the messages conveyed by different elements. In this photograph, the contrast is between the message, “Please leave only your footprints,” and the strewn-about garbage.

Contrast: Define

Download transcript

Credit: © Will Burdette

In this clip from a video, “Call for Papers,” created for an undergraduate journal, the contrast is between the retro 1960s-era cartoon and the futuristic computer-simulated voiceover.

Contrast: Analyze

When you think about contrast between elements that share one thing in common, you want to consider points of difference. Think about what connotations the word “dream” creates.

Contrast: Analyze

Credit: Liu Sol/Shutterstock

How does the word “dream” contrast against a background like this cloud? Think about how the font and colors carry their own connotations that change how you might read the literal, dictionary definition of “dream.”

Contrast: Analyze

How does this background and font treatment change how you experience the word “dream”? How do the word and background contrast? How does the meaning change when compared to the background of the cloud or to the word by itself? Which stands out more?

Contrast: Respond

Download transcript

Credit: © Will Burdette

As you work through the following questions, you’ll be analyzing how elements connect and contrast using the video “Call for Papers,” from The Journal of Undergraduate Multimedia Projects (The JUMP).

Contrast: Respond

Download transcript

Credit: © Will Burdette

Contrast: Respond

Download transcript

Credit: © Will Burdette

Contrast: Respond

Download transcript

Credit: © Will Burdette