Table :

TABLE 1.2 THE BROAD FIELD OF COMMUNICATION RESEARCH TODAY

Informed by: Bryant, J., & Pribanic-Smith, E. J. (2010). A historical overview of research in communication science (pp. 21–36). In C. R. Berger, M. E. Roloff, M. E., & D. R. Roskos-Ewoldsen (Eds.) (2010). The handbook of communication science (2nd ed.). Thousand Oaks, CA: Sage Publications, Inc.

Area of StudyFocus of Study
Argumentation and debatePersuasion, reasoning, logic, and presentation
Communication technology and telecommunication studiesDevelopment and application of technologies across communication contexts
Conflict managementReducing adversarial messages in personal, organizational, and community contexts
Family communicationCommunication between parents and children and between generations
Health communicationCommunication messages of health care providers and patients
Instructional and developmental communicationTeaching effectiveness and life span communication
Intercultural communicationCommunication rules and values across cultures and co-cultures
Interpersonal communicationBasic two-person (dyadic) processes
Intergroup communicationEffects of communication within and between groups on social relationships
JournalismProducing and analyzing written, visual, and auditory messages for public dissemination
Language and social interactionWord acquisition and use in communication messages
MarketingCommunicating the value of products or services to customers
Mass communication and media studiesDesigning and producing media messages and identifying and evaluating media effects
New mediaDigital interactivity involving user feedback and on-demand access to content
Nonverbal communicationNonlanguage codes that communicate
Organizational communicationCommunication efficiency and effectiveness in business and other organizations
Political communicationStudy of politicians, voters, and audiences and their impact on one another
Public relationsMessage production designed to improve the image of individuals and organizations
Relational communicationCommunication in close relationships such as romances, families, and friendships
Rhetorical theory and criticismAnalyzing speeches and other public messages
Visual communicationEffectiveness of advertising and other visual media