Looking at someone to get the person to trust you or comply with your wishes

Glancing across a crowded room to signal attraction or interest; looking at a customer attentively in the interest of receiving positive evaluations—and sales (Ford, 1999)

Soft eyes of loving looks; frightened eyes of a startled person; hard eyes of an angry person

Looking more at a conversational partner when listening; regulating eye contact to assume or give up the speaking role (Wiemann & Knapp, 1999)

Direct, prolonged gaze to convey dominance; avoidance of eye contact to signal submissiveness (Burgoon & Dunbar, 2006)

Making eye contact with an audience to communicate confidence and sincerity