Democratic and Social Participation

One benefit of converging media is the great potential for individuals and groups to participate more actively in the political process and contribute more directly to the culture. With traditional media, only the professionals (news organizations, television networks, studios, and so on), acting as gatekeepers, control the creation and distribution of information and entertainment. Those outlets require enormous capital investment as well as highly technical production skills and capability. Internet use, on the other hand, doesn’t require the same degree of skill, money, or access. This means that individuals online have the opportunity to discover and provide competing voices to those of traditional media; they also have a means to connect with others locally and globally.

AND YOU?

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