Appendix B Quiz

Multiple Choice

  1. Question

    _______ occurs when there is some technology that is used to deliver messages between sources and receivers.

    		A.
    		B.
    		C.
    		D.

  2. Question

    The merging of traditional mass communication with digital computing and telecommunication technologies is called ________.

    		A.
    		B.
    		C.
    		D.

  3. Question

    The concept of _______ refers to content that appeals to most people’s baser instincts, typified by lurid, sensational images and stories charged with sex, violence, scandal, and abuse.

    		A.
    		B.
    		C.
    		D.

  4. Question

    The _________ perspective focuses on the way we make media choices in order to satisfy our needs and goals.

    		A.
    		B.
    		C.
    		D.

  5. Question

    The ___________ describes our tendency to assume that negative media messages and bias have a much greater influence on other people than on ourselves or people we think are like us.

    		A.
    		B.
    		C.
    		D.

  6. Question

    ______ argues that a steady, long-term diet of heavy television viewing results in perceptions of reality that match the (distorted) view of reality presented on television.

    		A.
    		B.
    		C.
    		D.

  7. Question

    The professionals who control the creation and distribution of information and entertainment are referred to as ________.

    		A.
    		B.
    		C.
    		D.

  8. Question

    Jenny created a home video of her son playing the flute that became an instant overnight sensation on YouTube. Jenny’s video is referred to as ______.

    		A.
    		B.
    		C.
    		D.

  9. Question

    The open forum in which ideas compete is referred to as ________.

    		A.
    		B.
    		C.
    		D.

  10. Question

    Maggie has been on the computer so long preparing for a history exam, chatting with friends on Facebook, and researching a paper that she begins to feel frustrated by the sheer volume of information she is receiving at a given time. Maggie is most likely experiencing __________.

    		A.
    		B.
    		C.
    		D.

True/False

  1. Question

    The media industry knows that controversy will always hurt ratings.

    		A.
    		B.

  2. Question

    In mediated communication, indecency in practice means engaging in lewd acts.

    		A.
    		B.

  3. Question

    Framing refers to the particular ways that issues are presented in the news.

    		A.
    		B.

  4. Question

    When we come to expect that media will serve certain needs, it can lead to media dependence.

    		A.
    		B.

  5. Question

    Gatekeepers control the creation and distribution of information and entertainment.

    		A.
    		B.

  6. Question

    Blogs, YouTube, and even professional news organizations offer opportunities for citizen journalists to report and comment on events in their communities.

    		A.
    		B.

  7. Question

    Media participation is ineffective when users fail to think critically about the information they find on the Internet.

    		A.
    		B.

  8. Question

    To be media literate, you must develop an understanding of broadcasting habits.

    		A.
    		B.

  9. Question

    Monitoring our own media use encourages us to take more responsibility for our exposure to media messages.

    		A.
    		B.

  10. Question

    Media grammar is only understood by those involved in media production, which is why it’s challenging for the average consumer to be more media literate.

    		A.
    		B.

Open-Ended

  1. Explain the difference between mass and mediated communication.
    1. Mediated communication occurs when there is some technology that is used to deliver messages between sources and receivers.
    2. Mass communication refers to mediated communication on a very broad scale.

  2. Question

    Identify the aspects of media as a business that influence the kinds of mass media messages that are made and delivered.

    ⚬ Mass media has two main sources of revenue: consumer purchases and advertising.
    ⚬ Audience appeal matters.
    ⚬ The dependence on large audiences for revenue leads to minimized risk.

  3. Question

    Describe areas where the media are found to have more substantial influences on audiences.

    ⚬ We learn behavior by watching the behaviors of those whom we have identified as models (social cognitive theory).
    ⚬ A steady, long-term diet of heavy television viewing results in perceptions of reality that match the (distorted) view of reality presented on television (cultivation theory).
    ⚬ Extensive media coverage of a particular issue will “set the agenda” for what issues people are thinking and talking about (agenda setting).

  4. Question

    How is effective participation in media limited?

    ⚬ Digital disparities in terms of regular access to broadband connections or usage of multiple digital devices affect participation.
    ⚬ Information overload, the difficulty in sorting through and making sense of vast amounts of information, limits effective participation.
    ⚬ Lack of critical thinking makes participation ineffective.

  5. Question

    Describe the ways in which people can become more media literate.

    ⚬ Monitor media use and exposure.
    ⚬ Consider the source of media messages.
    ⚬ Be aware of media effects.
    ⚬ Understand the grammar of media.
    ⚬ Actively evaluate media messages.
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