In Chapters 12 through 14, we provided the basics for developing, preparing, writing, and delivering effective presentations. In this section, we’ll take a look at how you can tailor those basic strategies to the needs of an informative speech. Your first goal as a speaker is to get your audience interested in your topic. But you’ll also want to make sure that your speech is easy to listen to. It’s hard to inform people who are struggling to keep up with you—or wishing they were somewhere else!