Another way to make your speech easier to listen to and retain is to introduce concepts that are new by relating them to familiar ideas. People are more open to new ideas when they understand how they relate to things they already know about. In an informative speech about successful online fashion businesses, you might discuss the concept of the “virtual model image.” Instead of trying on clothes in a store (a familiar idea), shoppers can see how certain garments would look on their particular body types. By supplying your measurements online, you can visualize what you would look like in outfits by using the virtual model image (new idea).