Chapter 16 Activities

  1. Question

    Think about the last major purchase you made. Consider the information you had prior to the purchase (advertisements, media reviews, personal advice, or recommendations). When making your purchasing decision, did you rely primarily on emotional appeals, ethical appeals, or logical appeals? Write your response in one or two pages.

  2. Question

    Watch thirty to sixty minutes of television, paying special attention to the commercials in the timeframe. Do you notice any fallacies in the messages? Explain, giving examples, in one or two pages.

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