Speakers who use the fallacy of begging the question present arguments that no one can verify because they’re not accompanied by valid evidence. For example, if Amanda notes, “People only watch True Blood because Twilight is so awesome,” she’s basing her argument on an unprovable premise (the notion that Twilight is awesome—which is a subjective opinion rather than a verifiable fact). If you accept Amanda’s premise, you must accept her conclusion. For this reason, this fallacy is often referred to as a circular argument.