If people in your audience have strong objections to a position you are promoting, you will be wise to present, and then refute, their arguments against your main point; it can be an effective way to engage, if not fully persuade, an audience (Allen, 1991; O’Keefe, 1999). In the refutational organizational pattern, speakers begin by presenting main points that are opposed to their own position and then follow them with main points that support their own position. Though you can use this pattern when the opposing side has weak arguments that you can easily attack, it is to your advantage to select—
In your first main point, you should present the opposing position. Describe that claim and identify at least one key piece of evidence that supports it. In the second main point, you should present the possible effects or implications of that claim. Your third main point should present arguments and evidence for your own position. The final main point should contrast your position with the one that you started with and leave no doubt in the listeners’ minds of the superiority of your viewpoint. For example:
Thesis: Universities are justified in distributing condoms to students free of charge or at reduced prices.
Main point 1: Some parents claim that providing condoms is immoral and encourages casual sex among students.
Main point 2: Sexual relations, regardless of moral values, will occur among students in a college atmosphere.
Main point 3: If condoms are difficult to obtain, sexual activity will result in unwanted pregnancies and sexually transmitted diseases.
Main point 4: Students will engage in sexual relations regardless of whether condoms are available, so it is to everyone’s advantage that students have easy access to safe sex methods.
The use of this format with a hostile audience can actually help you build credibility. Having established a sense of respect and goodwill between speaker and audience by acknowledging those points, you can then move on to explain the reasons why you believe, nonetheless, that your thesis is true.
Have you ever sat through a lecture or a class where the instructor offered a lesson that affirmed a point of view different from your own? Did the instructor acknowledge differing viewpoints? If so, what was your reaction to hearing the instructor’s argument against your belief? Did you respect the speaker more or less for addressing your counterpoints?