Expressing Affiliation

Affiliation is the feeling of connectedness you have with others. You show how you want to be associated with someone by expressing liking, love, or respect—or, alternatively, dislike, hatred, or disrespect (Wiemann, 2009).

Obviously, it feels good to be loved and admired. But affiliation may also meet practical needs, as when you show respect for your boss, who can offer you stability and security in your job. Other times affiliation may fulfill the need for companionship, intellectual stimulation, or a sense of belonging with a valued group of people.

Affiliation can be expressed in many different ways—verbally (“I love you”) and nonverbally (a big hug), and through face-to-face or mediated channels (like sending text messages or using social networking sites). In fact, we are increasingly using media technologies to develop and maintain a positive sense of connection with each other (Walther & Ramirez, 2009), especially with people who are far away physically. A supportive text message from a friend can help you face a difficult personal situation with confidence. A simple click of the “Like” thumbs-up icon on Facebook can show that you are a fan of your brother’s new band.