6.1 Section Title
true
true
Appendix B: Mass and Mediated Communication
Read Appendix B and check your comprehension by answering the following questions. Then “submit” your work.
Multiple Choice
Question
6.1
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
Question
6.2
JGbN+MfNbPGaILPesVXZ4+I/JWm/K2YO64H19b1rpug76hXzKeLcD9C90k46h5GKEMU3a63e9ND2W5xL90aHxuiNnoc3Y5aNysJt5R11ce1vsZLeNzz8jAdx3LD2iZjIkLspSUc+nzvzwtrxjyYgJhWR2hrbW6uX2H/sggN6BT6ayyLPa1HKH2f1ASKLrnMVtfbG8VPnEcA4Xa4P22jaHkEtwRuOR+S4vwgFA81UpTh3gWtvNjQA86UfxgjzwX+Bb473wnE3GMMoDd1nZQCbFzmIPVCzvy6NTnscEh1cL26+hiJX/OSggc0c4+ISmFdFI6BDnmmZRUVhuAUp2SNtc4+OP79VMwy6gQszTJ4cAkrcwZogNFlU3MLNWrTO3ylqdVcx4IjmNkXkXHo8IoTXYnWfsEkJ7qy2JPqJSkD8vL7EpC6Nti3YL4ydEhGKYzKjtyCW3J4Zjbdz5GpShlbBJogQNcI1uCbPhLmqqCY97gui01xzuOu8ou5sYCm3k5nZyyLl0uPmFZ49VuBoBrMqFsWXsKEKqosqtM8KKR76RBAxl/YQ6oDXYMrRZRZbcCojLaqZDOATEAiqSgrs6K2+y21napJzGor1UlZDR4D5M2r2Go99GkwKgMSFDMMuNL2HOMvauJWKc4yKzsYgqp4MDdFAX6rjQZ/6y0gP9hiMN+HX+OKl5dENXDTcJyt+bM/B3SduI9uuLUlb4nJPmvVLew==
Question
6.3
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
Question
6.4
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
Question
6.5
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
Question
6.6
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
Question
6.7
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
Question
6.8
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
Question
6.9
Tp+IA08tgLI/x0PVUo0JoBKpoPUcITa/wr1eLxVml1Y5LPWVBYlLR2xf6BCd+fh5pVa9YKMIs/qvfslEclKQwguDRQGbcJkWbW+jcGIsA2v7UJdaT1UThbgM+o+bbYy/z4b7Lk1EB7lHb7eAPur14nPnDXH7Bfl01NpfQV4mfmU3s5zcno+ZcA31hNnyOZhXiFgjMm8b3RaD+mLfbn5VQgUd7R65DEAWUvAlnfSKH6LhAESpWboZfbHH6yK54B896gPuWeB3FsrkXfsVvbBwHRDtL/jcqlFmrw/6fGgAzsrU+0LRYqXu4RMP0ikbZz7z/1QvBbRNbFnBR9UdmQuzsH7AtL3CKBaCihVC+tnHEHFYI2kVkGsylYk/Xwrpi039pMqEHRTGXl22yzUxf4PKj9/BgZUZqKpQFLQOuTZMkb8q8V1u2xQH7Uw8DrYxh0a0IxXOSUnPHUWFTGWSzE+YJ5Yc+ZDRtH6XdVC9P2jJqEYeVjZwT0790wWgHWVz+9inzQ10B8CE78wM5BsuE2Qbf+VGn/koLyzT6DdQ7GruDYljKEXQj8rZ/I8ObwIGidRr6pUcVYVxpdtKUKeDH+E5eE3AHr2IX8i4NH42yWDN5IVJiK7ggVynCoWV/bSg5HP3t/p/bxuat3+hx/ug8xFimQ==
Question
6.10
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
True/False
Question
6.11
Correct.
Sorry. That is incorrect. For more help, reread Understanding Mass Media Messages.
jcPS0J5gHhpO09JkqIkX+1KgsaAay4eFdnjnx8vpQn0zA00bB+EROy/X8ss7rPyFfvztuktr51BfRfjdL4c8ScdyevXgiEQkmpHygwHpqzn6avc87l9c3BqbV2sjOX1tloR62zmuV3i9nL+Ht+LQVicbH3MSQoYEJKu3oBMSkevqEkkLwnjxvKW5dPa8jvVtkysJQQEy92rxwhbr
Question
6.12
Correct.
Sorry. That is incorrect. For more help, reread Mass Communication in a Digital Age.
yqOhlO2IJhvm6qe9gC2gw1FVl7ctf5HWbakPsPw6XsyAAstpKaVGPvHKrti8t/OyHjn8GihoNuZ7AI0JtU4FnUioEozF+bhtrnvJmp4aBUrgrVnlNtDFLJ+Sg5HoXqxlxN0fBsWSUpPEsUwKmA9mDnTnsMMTIN/d9FjcC9uk5ZRKTh1/0LQs+d6mvCVZz3apI5V6+YSex1B+VNcPKXSh8Rf87Tp4i6q431nE+svod49uWyyj3LOEnHVfBQFBKYrmctZjO7uNLefWrZoeORzJgmI5/qEQkK4pFXxEc/fPbJ7zKWQbZkrPbqE5LO/OoIPe
Question
6.13
Correct.
Sorry. That is incorrect. For more help, reread Understanding Mass Media Messages.
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Question
6.14
Correct.
Sorry. That is incorrect. For more help, reread Effects of Mass Media.
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Question
6.15
Correct.
Sorry. That is incorrect. For more help, reread Mass Communication in a Digital Age.
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Question
6.16
Correct.
Sorry. That is incorrect. For more help, reread Mass Communication in a Digital Age.
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Question
6.17
Correct.
Sorry. That is incorrect. For more help, reread Mass Communication in a Digital Age.
Nt0xTO27yVrF2TJRCgGwiwIBHO1ld5pkVVcopMUUsXGPlU64/rGdz+Nc/NN3yCWfg3nbr5b0egvi5jfB5zkWK+o9M6XO6iZI3INAMFdgMnxGG+ZYWnedAHYRjBC1RJungvSTv75tPxaPaPP3JMZ/ZVU1TTIuqfY4tiZUEDS1gEOIlHSDD5sLyUrORnePDEDjDwzXe/dPuMqOgXVekEZ8ZIVREg56ptdX52sOHs3sk81L0TDC/w7KQpVmkdDHc+zB05CInWyJv6dL43yCMCW/aA==
Question
6.18
Correct.
Sorry. That is incorrect. For more help, reread Competent Media Consumers.
gJ+6s9xCelht9zzBTxET2uTFcp8BkJ19fnitI/ghoVjQ4DXi86vRCikjFFP4hNRTejtMabSl3BEk6EXqlcsjXdetfP4ljcxn2DMyV0cmmfeYxy5xwV7SisJ23uhnSh5tcPFyhVGGhF124SMc/u8Oq/JQSghf74RjDcIEaHyakpLjlfZLSCfzAMa+dN9T3Ia0raXkKYtdTVaiOL/vbxkrHklujX+SfsMp
Question
6.19
Correct.
Sorry. That is incorrect. For more help, reread Understanding Mass Media Messages.
C4hDCglKnHonIq5A8Hs4nAnhFh18Tsf+Y9YOYFKlDMLpkEAbzlDAAuv2R4aDSkdNQwvBfDT9YQmrIDtHJ3MGNz5UmAjRh7zVXl7jMWj66V1fSck33HW5DxcnSABTSypdtAkNDyY/ibEanX9q1KaU9Kb7VGphNBQ5VQuvqZXVGq8LIIeKQv8W0X/uOKoISSfS3nUlaDsSFo/TYMXJ4JcjNMYEB6yeG+ZkFvwVBR71vogeBz8EAJbXZeWGMyqo/XK/mRizCQ==
Question
6.20
Correct.
Sorry. That is incorrect. For more help, reread Competent Media Consumers.
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Open-Ended
Question
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Mediated communication occurs when there is some technology that is used to deliver messages between sources and receivers. Mass communication refers to mediated communication on a very broad scale.
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Mass media has two main sources of revenue: consumer purchases and advertising. Audience appeal matters. The dependence on large audiences for revenue leads to minimized risk.
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We learn behavior by watching the behaviors of those whom we have identified as models (social cognitive theory). A steady, long-term diet of heavy television viewing results in perceptions of reality that match the (distorted) view of reality presented on television (cultivation theory). Extensive media coverage of a particular issue will “set the agenda” for what issues people are thinking and talking about (agenda setting).
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Media personalization encourages media consumers to engage with content they have already liked, which limits effective participation by not exposing consumers to alternative perspectives. Information overload, the difficulty in sorting through and making sense of vast amounts of information, limits effective participation. Lack of critical thinking makes participation ineffective.
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Monitor media use and exposure. Consider the source of media messages. Be aware of media effects. Understand the grammar of media. Actively evaluate media messages.