Watch the video below to see social information processing theory in
action. To review this topic, go to the section, “The Power of the Crowd” in Chapter 2.
One possible answer might be that Cami and Jake help Ethan by contacting their social networks: Cami contacts
her dance team, while Jake posts on Facebook. In this situation, crowdsourcing is effective because it reaches
a large group of people who potentially have useful information for Ethan.