Chapter 64. Social_Information_Processing_Theory_Video_With_Questions

64.1 Section Title

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Social Information Processing Theory

Watch the video below to see social information processing theory in action. To review this topic, go to the section, “Media Richness and Naturalness” in Chapter 2.

Download transcript.

Questions

After watching Social Information Processing Theory, consider the questions below. Then “submit” your response.

Question

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One possible answer might be Janelle’s use of all capital letters and numerous question marks invites James to use social information processing theory to interpret Janelle’s anger. James responds by considering Janelle’s potential anger and saying “I love you” with an emoji, hoping that the combination will help ease the situation.

Question

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One possible answer might be that Janelle realizes that the texting doesn’t allow for a high degree of richness or naturalness in her communication with James. Since this is a serious situation, Janelle may prefer to talk over the phone so that their communication can be synchronous.