Table 1.1: Communication Models
Model Examples Strength Weakness
Linear Twitter, text and instant-messaging, e-mail, wall posts, scripted public speeches Simple and straightforward Doesn’t adequatelydescribe most face-to-face or phone conversations
Interactive Classroom instruction, group presentations, team/coworker meetings Captures a broad variety of communication forms Neglects the active rolethat receivers often play in constructing meaning
Transactional Any encounter (most commonly face-to-face) in which you and others jointly create communication meaning Intuitively captures what most people think of asinterpersonal communication Doesn’t apply to many formsof online communication, such as Twitter, e-mail, Facebook posts, and text-messaging