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Three of the most-studied factors distinguishing cultures are collectivism, uncertainty avoidance, and power distance. To see where you fall on each of these dimensions, select “Yes” for statements you agree with and select “No” for statements you disagree with.
Please note that your score for this activity will not be recorded unless your instructor has assigned the activity.
Note: This Self-Quiz is adapted from the work of Yoo, Donthu, & Lenartowicz (2011).
Collectivism
Individuals should sacrifice self-interest for the good of the group.
Group welfare is more important than individual rewards.
Group success is more important than individual success.
Individuals should only pursue their goals after considering the welfare of the group.
Group loyalty is the most important thing, even if individual goals suffer.
Uncertainty Avoidance
It is important to have rules and instructions spelled out in detail so that I always know what I’m expected to do.
It is important to always closely follow rules, instructions, and procedures.
Rules and regulations are important because they spell out what is expected.
Standardized work procedures are helpful.
Having instructions for how to do things is extremely important.
Power Distance
People in higher positions should make decisions without having to consult with people in lower positions.
People in higher positions shouldn’t ask the opinions of people in lower positions.
People in lower positions shouldn’t disagree with the decisions made by people in higher positions.
People in higher positions don’t need to socially interact with people who are in lower positions.
People in higher positions shouldn’t delegate important tasks to people in lower positions.
Number of “Yes” answers for Collectivism:
Number of “Yes” answers for Uncertainty Avoidance:
Number of “Yes” answers for Power Distance:
For each of the three categories, 0 or 1 “Yes” answers is low, 2 or 3 “Yes” answers is moderate, and 4 or 5 “Yes” answers is high.