(See “Critical Reading” in Chapter 1)

1

The fundamental principle of Lightning Quick (LQ) Signs is customer orientation. While most companies claim that they are customer-oriented, most have no idea what that really means. I tell my employees that I would like to have a customer giggle at the completion of the job, delighting in the product and service we have delivered, his every expectation met and exceeded. For all of us at LQ Signs, customer-oriented means that from start to finish to follow-up, the customer comes first.

2

Our customer orientation begins before the job begins. Before doing anything, we interview the customer to learn what his or her needs are and to determine the most cost-effective route to meet those needs. No job for us is “standard.” Each is unique.

3

Our customer orientation means that we produce high-quality products quickly. We keep signs simple because our customers want their prospective customers to be able to read the sign in a glance. We use the most current digital printing processes to produce sharp, readable signs quickly. Because we have previously determined, with the customer, the most cost-effective method of producing the signs, the high quality and rapid return do not come at extra cost.

4

Our customer orientation means that our products are thoroughly checked for flaws and installed at the customer’s convenience. Our signs leave our workshop in perfect condition, as the customer has ordered. Our well-trained team of installers works with the customer to determine the installation schedule.

5

Finally, our customer orientation means that the job is not complete when the sign is in place. We follow up every sale to make sure that the product is in top shape and that the customer is pleased.

6

LQ Signs is truly customer-oriented, from start to finish to follow-up. Our customers are our partners.