23. From New Era to Great Depression, 1920

Quiz for Analyzing Historical Evidence: Advertising in a Consumer Age

Choose the best answer to each question. Click the “submit” button for each question to turn in your work.

1. According to the authors, how did advertising change during the 1920s?

Advertisers stopped using newspapers to advertise their products.

The focus of advertising shifted to defining consumers by their purchases.

The government began to regulate advertising.

Advertising was taken over by large corporations in the big cities.

2. Which of the following is an example of the Lynds’ observations about the place of advertising in Muncie, Indiana?

A company boasting about how well it produced cars

A magazine ad convincing a housewife to buy a new electric washer

A television ad targeting children

Big billboards lining new highways

3. According to Frederick Lewis Allen, how might a mouthwash company convince people that they must use its product?

By giving out free samples in department stores

By quoting dentists in its ads

By citing reports from the American Medical Association

By capitalizing on people’s fears and insecurities

4. Why did William Chenery think the new advertising was so compelling?

American advertising was now transmitted to foreign countries.

New forms of mass media could reach many more people.

It awakened and shaped human desire.

It allowed corporations to make more money and thus more products that people needed.

5. Which of the following is an example Chenery cited to show the consequences of the new forms of advertising?

The globalization of trade due to the reach of American advertising

The rise of celebrity culture due to film advertising

The mass production of clothing

Facial hair going out of fashion in response to ads by razor companies