Historically, the East — not the West — attracted Europeans. Wealthy Europeans developed a taste for luxury goods from Asia and Africa, and merchants competed to satisfy that desire. As Europeans traded with the East and with one another, they acquired new information about the world they inhabited. A few people — sailors, merchants, and aristocrats — took the risks of exploring beyond the limits of the world known to Europeans. Those risks could be deadly, but sometimes they paid off in new information, new opportunities, and eventually the discovery of a world entirely new to Europeans.