Like many manufacturers during World War II, Proctor Electric Company, which had switched from making appliances to producing bomb fuses, cartridges, and airplane wing flaps, hoped to profit after the war from pent-up consumer demand. During the reconversion period, ads tempted consumers with products soon to come, as in this 1946 ad. What message about women's employment during and after the war is conveyed here? Picture Research Consultants & Archives.