Johnson Fulfills the Kennedy Promise.

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Johnson Fulfills the Kennedy Promise. Lyndon B. Johnson assumed the presidency with a wealth of political experience. A self-made man from the Texas Hill Country, he had won election in 1937 to the House of Representatives and in 1948 to the Senate, where he served skillfully as Senate majority leader. His modest upbringing, his admiration for Franklin Roosevelt, and his ambition to outdo the New Deal president all spurred his commitment to reform. Equally compelling were external pressures generated by the black freedom struggle and the host of movements it helped inspire.

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THE "JOHNSON TREATMENT"
Abe Fortas, a distinguished lawyer who had argued a major criminal rights case, Gideon v. Wainwright (1963), before the Supreme Court, was a close friend of and adviser to President Johnson. This photograph of the president and Fortas taken in July 1965 illustrates how Johnson used his body as well as his voice to bend people to his will. Yoichi R. Okamoto/LBJ Library Collection.

Lacking Kennedy's sophistication, Johnson excelled behind the scenes, where he could entice, maneuver, or threaten legislators to support his objectives. The famous "Johnson treatment" became legendary. In his ability to achieve his legislative goals, Johnson had few peers in American history.

Johnson entreated Congress to act so that "John Fitzgerald Kennedy did not live or die in vain." He signed Kennedy's tax cut bill in February 1964. More remarkable was passage of the Civil Rights Act of 1964, which made discrimination in employment, education, and public accommodations illegal. The strongest such measure since Reconstruction, the law required every ounce of Johnson's political skill to pry sufficient votes from Republicans to balance the "nays" of southern Democrats. Senate Republican leader Everett Dirksen's aide reported that Johnson "never left him alone for thirty minutes."

Civil Rights Act of 1964

Law that responded to demands of the civil rights movement by making discrimination in employment, education, and public accommodations illegal. It was the strongest such measure since Reconstruction and included a ban on sex discrimination in employment.

Antipoverty legislation followed fast on the heels of the Civil Rights Act. Johnson announced "an unconditional war on poverty" in his January 1964 State of the Union message, and in August Congress passed the Economic Opportunity Act. The law authorized ten new programs, allocating $800 million — about 1 percent of the federal budget — for the first year. Many provisions targeted children and youths, including Head Start for preschoolers, work-study grants for college students, and the Job Corps for unemployed young people. The Volunteers in Service to America (VISTA) program paid modest wages to volunteers working with the disadvantaged, and a legal services program provided lawyers for the poor.

The most novel and controversial part of the law, the Community Action Program (CAP), required "maximum feasible participation" of the poor themselves in antipoverty projects. Poor people began to organize to take control of their neighborhoods and to make welfare agencies, school boards, police departments, and housing authorities more accountable to the people they served. Even though Johnson backed off from pushing genuine representation for the poor, CAP gave people usually excluded from government an opportunity to act on their own behalf and develop leadership skills.