DOMTAR PAPER
We are told under the “About Us” tab of this site that Domtar “is the largest integrated manufacturer and marketer of uncoated freesheet paper in North America and the second largest in the world.” You can learn more under that tab about the wide array of products that Domtar produces that affect people’s lives in a variety of ways. The name of the site, Paper Because, raises a question that the site attempts to answer: Why paper? Analyze the site to determine how Domtar answers that question.
Domtar
Reading and Discussion Questions
After examining the Paper Because Web site, consider the questions below. Then enter your responses in the spaces provided and click the SUBMIT button.
1. What are some of the points that Domtar is making in the clickable pictures on the homepage about the advantages of paper over other media? Is any of the language designed to elicit an emotional response? Explain.
2. How are the key words “sustainable,” “personal,” “purposeful,” and “knowledge” used as organizing devices on the site?
3. How successful was the site in making you rethink the value of paper? Explain.