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Legos

LEGO

Whole theme parks have been built around this simple children’s toy. Of course, the price of elaborate sets of Legos makes them seem far from simple. Everything from medieval castles to space stations, from the Mona Lisa to Shamu the Whale, has been recreated in Legos. The designer of this ad, however, went for simplicity and suggestion.

Created by M. J. Brunner, Inc., independent of the LEGO Group.

Reading and Discussion Questions

After examining “Lego Ship,” consider the questions below. Then enter your responses in the spaces provided and click the SUBMIT button.

Question 7.1

1. How does the simplicity of the ad reflect the point that the designer hoped to make in creating it?

Question 7.2

2. How does the lighting work to make the intended point?

Question 7.3

3. If you have ever played with Legos or know someone who does, do you feel the point being made is valid? Explain.