EXAMPLE 4 How confidence intervals behave
The Gallup sample of 1009 adult Americans in 2015 found that 616 reported actively trying to avoid drinking regular soda or pop, so the sample proportion was
and the 95% confidence interval was
Draw a second sample from the same population. It finds that 700 of its 1009 respondents reported actively trying to avoid drinking regular soda or pop. For this sample,
501
Draw another sample. Now the count is 598 and the sample proportion and confidence interval are
Keep sampling. Each sample yields a new estimate and a new confidence interval. If we sample forever, 95% of these intervals capture the true parameter. This is true no matter what the true value is. Figure 21.3 summarizes the behavior of the confidence interval in graphical form.