How happy do you think you’d be if the candidate you supported won an election? Do you think you’d accurately remember your level of happiness if you recalled it several months later? Chances are good that bias in the memory process would alter your recollection of your previous happiness. Indeed, 4 months after they heard the outcome of the 2000 presidential election, Bush supporters overestimated how happy they were, whereas Gore supporters underestimated how happy they were.
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DOUG MILLS/AP PHOTO
DOUG MILLS/AP PHOTO