| Type | Pairing of Neutral and US | Expected Response |
|---|---|---|
| Advertising | Repeated pairing of products such as automobiles (neutral stimulus) with celebrities (US) | Automatic response to celebrity (UR), such as sexual response, heart racing, desire; pairing leads to similar response, such as sexual response, heart racing, desire (CR) to the product (CS). |
| Fears | Pairing of a dog lunging (US) at you on the street (neutral stimulus) where you take your morning run One pairing of seeing a car in the rearview mirror (neutral stimulus) and being rear-ended by that car (US) | Automatic response to the dog lunging at you is fear or startle (UR); pairing leads to similar response of fear (CR) to the street (CS) where the dog lives. Automatic response to the impact of the collision leads to a fear response (UR); with one pairing, the sight of a car approaching in the rearview mirror (CS) elicits a fearful reaction (CR). |
| Fetishes | Repeated pairings of originally nonsexual objects like shoes (neutral stimuli) and sexual activity (US) | Automatic response to sexual activity (UR) is sexual arousal, leading to an association of sexual pleasure (CR) with objects such as shoes or undergarments (CS). |
| Romance | Repeated pairings of a cologne (neutral stimulus) with your romantic partner (US) | Automatic response to your feelings for your partner is sexual arousal (UR); paired with the cologne (CS), leads to sexual arousal (CR). |
| The implications of classical conditioning extend far beyond salivating dogs. These are just a few examples of how this form of learning impacts human life. | ||